Project Overview
| Project Name | Senyum Residences |
| Developer | Gooi family • Crescendo • Kim Loong |
| Expected Completion | 2029 |
| Price (per sq ft) | RM800 – RM1500 |
| Location | 1 minute to RTS (Johor Bahru) |
| Property Type | Serviced Residence / Freehold |
| Potential ROI | Up to 10% (Rental demand ~RM7,500/month) |
About Senyum Residences
Developer Background
Crescendo Corporation Berhad is a property development and construction group based in Johor, Malaysia. The brand has history dating back to 1989, though the company was formally incorporated in 1995 and listed in 1997. The company undertakes residential, commercial, and industrial projects, with in-house construction and building materials capabilities.
Led by Dato’ Gooi Seong Lim, Crescendo is known for delivering quality developments and has posted strong financial performance in recent years.
Perfect Location – RTS Game Changer
Senyum Residences offers an unmatched location just 1 minute’s walk to the RTS Station, connecting you directly to Singapore’s CBD in only 6 minutes. Unlike CIQ-area projects such as Majestic, Exsim, or Connoisseur, residents here enjoy a jam-free, CIQ-free lifestyle, avoiding the daily congestion, noise, and pollution. It is the only development that combines the full benefits of the RTS with a peaceful, stress-free living environment.
Perfect Location – RTS Game Changer
Senyum Residences offers an unmatched location just 1 minute’s walk to the RTS Station, connecting you directly to Singapore’s CBD in only 6 minutes. Unlike CIQ-area projects such as Majestic, Exsim, or Connoisseur, residents here enjoy a jam-free, CIQ-free lifestyle, avoiding the daily congestion, noise, and pollution. It is the only development that combines the full benefits of the RTS with a peaceful, stress-free living environment.
Best Value in Johor Bahru
Senyum Residences offers the lowest price per square foot among all RTS-linked projects, at just RM800 – RM900 psf, while competing CIQ developments are priced much higher at RM1,200 – RM1,500 psf. With a lower entry point and stronger appreciation potential, you are essentially buying at today’s price for tomorrow’s Singapore-connected city.
Investment Returns That Work
With rental potential of up to RM7,500 per month and average tenant salaries above RM3,500, Senyum Residences delivers one of the highest ROIs in Johor Bahru — up to 10% yearly. The upcoming RTS, with shuttles every 10 minutes and car park options from RM800 per month, ensures strong rental demand. This means buyers can enjoy consistent cashflow, solid capital gains, and attractive rental yields all in one investment.
Investment Returns That Work
With rental potential of up to RM7,500 per month and average tenant salaries above RM3,500, Senyum Residences delivers one of the highest ROIs in Johor Bahru — up to 10% yearly. The upcoming RTS, with shuttles every 10 minutes and car park options from RM800 per month, ensures strong rental demand. This means buyers can enjoy consistent cashflow, solid capital gains, and attractive rental yields all in one investment.
Facilities & Lifestyle
Senyum Residences is designed with resort-style facilities, including swimming pools, a gym, sky lounge, and co-working spaces, complemented by family-friendly layouts ranging from dual-key units to spacious 4-bedroom homes. Tailored for modern professionals and cross-border commuters, it offers the perfect balance of lifestyle and investment — where comfort meets returns.
Walking Distance to CIQ/RTS (0KM-3KM)
Gen Rise
1 km to CIQ / RTS link • Freehold • 47 floors • From RM 1,132 psf • By Majestic Gen
Developer: Majestic Gen
Price PSF: RM 1,132 – RM 1,354
Type: Serviced Apartments | Freehold
Completion: Dec 2029 | 47 Levels | 732 Units
Location: Jalan Tenteram, Tanjung Puteri, Johor Bahru
Company Background: Gen Rise is the maiden Johor project by Majestic Gen. The developer acquired Hotel Sentral Johor Bahru (on a 1.14-acre land) to redevelop into this project, positioned as a transit-oriented development.
Summary: Premium serviced apartments with strong RTS connectivity, freehold tenure, and long-term investment potential.
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R&F Princess Cove
2 km to CIQ / RTS • Freehold • 49 floors • Approx RM 1,050 psf • By R&F Development
Developer: R&F Development (Guangzhou R&F Properties)
Price PSF: Approx RM 1,050 psf
Type: Serviced Apartments | Freehold
Completion: 2028 | 49 Levels
Location: Tanjung Puteri, Johor Bahru
Company Background: R&F Group, established in 1994 and listed on the HKEX, is one of China’s Top 10 developers. They’ve completed 450+ projects globally and are renowned for landmark mixed-use HOPSCA developments.
Summary: A coastal freehold development integrating hotels, offices, shopping, and residences — one of JB’s most iconic and complete living environments.
Arden Serviced Residence @ One Bukit Senyum
800 m to CIQ / RTS • Freehold • 68 floors • RM 1,300 – 1,500 psf • By Astaka Padu & Kimlun
Developer: Astaka Padu & Kimlun Corporation Berhad
Price PSF: RM 1,300 – RM 1,500 psf
Completion: 2030 | 68 Levels | 618 Units | Freehold
Location: One Bukit Senyum, Johor Bahru
Company Background: Astaka Padu (est. 1993, SGX-listed) focuses on integrated luxury developments like The Astaka & MBJB Tower. Kimlun (est. 1977) is a major engineering and construction firm across Malaysia and Singapore.
Summary: A prestigious mixed-use development with 47 world-class amenities, mall, hotel, and prime cross-border access — ideal for high-end urban living.
Coronation Square @ JBCC
250 m to CIQ / RTS • Mixed-Use • RM 650 – 900 psf • By Coronation Square Sdn Bhd
Developer: Coronation Square Sdn. Bhd (Coronade Properties Sdn. Bhd)
Type: Integrated Development | 38 Storeys
Completion: 2028
Location: JBCC, Ibrahim International Business District (IIBD)
Company Background: Incorporated in 2009, Coronade Properties specializes in innovative mixed-use projects under the philosophy “Innovating Living Spaces.”
Summary: A landmark RM5B project next to RTS Bukit Chagar Station, including luxury residences, Ascott Hotel, mall, and offices — JB’s new business and lifestyle hub.
The Address @ Maxim Pelangi
3 km to CIQ / RTS • Freehold • 48 floors • RM 935 psf • By Maxim Pelangi Sdn Bhd
Developer: Maxim Pelangi Sdn Bhd (Subsidiary of Maxim Global Bhd)
Tenure: Freehold | Completion: 2029 | 48 Floors | 858 Units
Company Background: Established 2024 under Maxim Global Bhd, focusing on residential and mixed-use projects. Recently acquired 6.51-acre land in Plentong for RM167M expansion.
Summary: Freehold high-rise in Taman Pelangi, with 40+ modern facilities, sky deck, co-working lounge, and strong rental appeal — 3 km from RTS.
Exsim Causewayz Square
800 m to CIQ / RTS • Freehold • RM 1,300 – 1,400 psf • By Exsim Group
Developer: Exsim Group
Completion: 2029 | Freehold | 4,525 Units
Location: Jalan Lumba Kuda, Johor Bahru City Centre
Company Background: A Malaysian developer known for mixed-use, short-stay, and Airbnb-friendly projects emphasizing lifestyle design and connectivity.
Summary: Freehold serviced residence 800m from CIQ/RTS — ideal for own-stay and investors seeking strong location-based value.
Driving Distance To CIQ RTS (3KM – 10KM)
M Grand Minori @ Taman Pelangi
3.5 km to CIQ / RTS • Freehold • 59 floors • RM880–RM900 psf • By Mah Sing Group Bhd
Developer: Mah Sing Group Berhad
Price PSF: RM880 – RM900
Project Type: Serviced Apartments + Retail Units
Tenure: Freehold | Completion: 2030
Total Units: 1,733 | 59 storeys
Location: Taman Pelangi, Johor Bahru
Company Background: Mah Sing Group Berhad, founded in the 1960s and headquartered in Kuala Lumpur, focuses on practical and sustainable developments nationwide.
Summary: A 5.99-acre freehold mixed-use project with 40+ lifestyle facilities, retail podium, and sustainable design. 3.5 km from CIQ & RTS with 90% take-up for Tower A.
Veranda Residences (Residensi Saujana Phase 2)
4.5 km to CIQ / RTS • Freehold • 48 floors • RM1,090–RM1,150 psf • By MB World Group
Developer: Parkwood Palms Sdn. Bhd. (MB World Group)
Price PSF: RM1,090 – RM1,150
Project Type: Serviced Apartments
Tenure: Freehold | Completion: 2027/2028
Total Units: 649 | 48 floors
Location: Jalan Ikhlas, Yahya Awal, Johor Bahru
Company Background: MB World Group Berhad develops high-quality residential projects in Johor, focusing on urban living and long-term value creation.
Summary: Located 4.5 km from CIQ & RTS, Veranda Residences offers freehold apartments within MBW City’s masterplan, featuring connectivity, nearby malls, and urban amenities.
W City Larkinton
9 km to CIQ / RTS • Freehold • RM750–RM810 psf • By WCT Land
Developer: WCT Land (WCT Holdings Berhad)
Price PSF: RM750 – RM810
Project Type: Serviced Apartments
Tenure: Freehold | Completion: April 2028
Total Units: 1,920 | Levels 6–21
Location: Jalan Tun Abdul Razak, Johor Bahru
Company Background: WCT Land has over 40 years of experience in property development, emphasizing sustainable, mixed-use, and lifestyle-focused projects.
Summary: Freehold serviced apartments in a premium integrated township, near golf course and major malls. Ideal for professionals seeking connectivity and value.
Skyline One Sentosa
5.3 km to CIQ / RTS • Freehold • 60 floors • RM930–RM1,000 psf • By TSLAW Land
Developer: TSLAW Land (TSLAW Group)
Price PSF: RM930 – RM1,000
Project Type: Serviced Apartments
Tenure: Freehold | Completion: 2028
Total Units: ~1,600 | 60-storey twin towers
Location: Taman Sentosa, Johor Bahru
Company Background: TSLAW Land is part of TSLAW Group, active in steel, mining, and real estate, with a land bank exceeding 1,000 acres across Malaysia and Australia.
Summary: Twin-tower freehold project with 1,600 serviced apartments and 22 retail lots — ideal for professionals and investors seeking strong cross-border rental demand.
Paragon Gateway
5 km to CIQ / RTS • Freehold • 45 floors • RM850 psf • By Joland Group
Developer: Joland Group
Price PSF: ~RM850
Project Type: Serviced Apartments / Mixed-Use
Tenure: Freehold | Completion: 2027
Total Units: 2,136 | 45 floors
Location: Taman Suria, Johor Bahru
Company Background: Joland Group focuses on high-end real estate, hospitality, and industrial parks, with presence through Paragon Globe Berhad.
Summary: Strategically located mixed-use project offering modern amenities, ideal for both homebuyers and investors.
Nadi Residences
7 km to CIQ / RTS • Leasehold • 30 floors • RM620 psf • By Southkey City
Developer: Southkey City Sdn. Bhd.
Price PSF: RM620
Project Type: Serviced Apartments
Tenure: Leasehold | Completion: 2029
Location: Southkey City Precinct, Johor Bahru
Company Background: Southkey City, established in 2002, is known for its 330-acre flagship township anchored by Mid Valley Southkey Mall.
Summary: Positioned within Southkey City, offering lifestyle convenience and proximity to Mid Valley Mall — strong appeal for own-stay or investment.
MBW Bay
8 km to CIQ / RTS • Freehold • 36 floors • RM920 psf • By MB World Group
Developer: MB World Group / MB World Properties Sdn Bhd
Price PSF: RM920
Project Type: Serviced Apartments
Tenure: Freehold | Completion: 2026
Location: Danga Bay, Johor Bahru
Company Background: MB World Group, founded in 1965, is a Bursa-listed developer known for township and coastal projects emphasizing modern community living.
Summary: Located in Danga Bay, MBW Bay offers sea-view serviced apartments with retail shops below — modern lifestyle and strong value potential.
Surrounding Distance To CIQ RTS (10KM – 15KM)
Parkland By The River
10 km to CIQ / RTS • Freehold • 36 floors • RM600–RM650 psf • By Parkland Group
Developer: Parkland Group
Price PSF: RM600 – RM650
Project Type: Serviced Apartment
Tenure: Freehold | Completion: 2028
Total Units: 1,078 | Floors: 36 levels
Location: Senibong, Permas Jaya
Company Background: Parkland by the River is proudly developed by Parkland Group, a reputable Malaysian developer known for high-quality residential and mixed-use projects across Johor. They focus on modern design, value-driven homes, and exceptional construction standards.
Summary: Parkland by the River is a freehold residential project in the heart of Johor Bahru. Located about 12 minutes from CIQ , and near AEON Permas Jaya, schools, and business hubs. It features zero down payment and 19 lifestyle facilities—perfect for first-time homeowners and investors.
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Facilities Plan
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